With this year’s Viralocity campaign, Doritos is looking to build on the success of last year’s Doritos Guru campaign, as it goes after every marketing team’s wet dream: going viral. To accomplish this, Doritos has wisely chosen to continue using a video contest as the driving force behind their campaign. Not only that, but it’s also included tips & tricks, helping participants to achieve their dreams of going viral and winning earning $10,000.

Our favourite? What can we say, we’re a sucker for clever stop motions, and stop-motions with Godzilla, karate, & pirates? Sold. (Also, check out this awesome stop-motion of our lobby receiving a few artistic touches)

Intrigued? Check out some of our other stop-motion favourites:

DEADLINE featuring every office’s ‘can’t live without’ stationary: post-its. These folks were also clever enough to create a ‘Making Of‘ video

T-shirt Wars – 222 tshirts!!

Fascinated? Contact us and lets talk about how to make video contests work for your company, cause or brand.

Check out this meme-licious list compiled by Greg Rutter (his second, btw).  This list is pure gold, listing all the clips that make watching hours of online video so, so worth it.

You’ll notice that individuals aren’t the only ones contributing viral videos to the internet, but brands are also taking flint to stone, igniting memes across the interweb in an attempt to gain notoriety amongst their advocates online. The growth of online video marketing can be seen particularly by the number of brands who have a YouTube channel. For example, fifty-nine percent of U.S. companies in the Fortune Global 100 have YouTube channels compared with 52% in Europe, 35% in Asia-Pacific and 33% in Latin America.

Our staff favourites from Rutter’s list include both user generated content as well as brand advertising. We want to know which ones are your favourite and if you have one that isn’t listed.

Staff favourites include:

06) Autotune The News
– @d1337
30) Otter’s Holding Hands
– @kateleg
52) Slap Chop Rap
– @quikness
Not included) Old Spice Commercial: The man your man could smell like
– @6oz

If you’d like to know which others are worth watching, or how memelabs can help your business with video marketing contact us at info@memelabs.com.

We’ve been nominated. Memelabs is up for ‘Best User Generated Content Site’ for New Media BC’s annual PopVox awards. This year, there are 11 categories in which companies were nominated. We’re really excited that memelabs has been recognized and we are up against some great companies.

So this is where you come in. The winning company is chosen by popular vote. So give us a vote and spread the word to your friends, family, and pet dog! Create a user account and vote for us here. The voting process is more than a bit convoluted, so I’ve broken out the steps for you below or if you already have an account, just follow this link. We know you all are great at rallying the troops for votes as we’ve seen the spectacular results you’ve gotten for your videos. Now we humbly ask you to do it for us. Cheers.

1. Click the register icon in the upper right-hand corner
2. Fill in your user name and email
3. Check your email and click the link in your confirmation email
4. Return to the site and login
5. Click ‘Gallery’ in the top level menu
6. In categories, click the box labeled ‘Usergen Content Site’
7. Scroll down to Memelabs and click on the title.
8. FINALLY, you can vote by clicking the VOTE FOR ME button

A couple of Stanford University students have started a grassroots marketing campaign for US Presidential Candidate Barack Obama called Youbama. Youbama is a mashup of Digg and Youtube allowing people to create a short video of themself discussing why they support Obama. Viewers then have the ability to vote up their favorite clip. The clips on the site already include a couple of celebrity endorsements from George Clooney and Charles Barkley.

This is a great example of using social media to engage the youth demographic in the political process. The best part of it all, is that this was not set up by the Obama campaign. This endeavour is emblematic of the web savvy campaign that the Obama camp has run up until this point.
[youtube:http://www.youtube.com/watch?v=l1Nfe7KhDPg&eurl=http://youbama.com/popular/]