With this year’s Viralocity campaign, Doritos is looking to build on the success of last year’s Doritos Guru campaign, as it goes after every marketing team’s wet dream: going viral. To accomplish this, Doritos has wisely chosen to continue using a video contest as the driving force behind their campaign. Not only that, but it’s also included tips & tricks, helping participants to achieve their dreams of going viral and winning earning $10,000.

Our favourite? What can we say, we’re a sucker for clever stop motions, and stop-motions with Godzilla, karate, & pirates? Sold. (Also, check out this awesome stop-motion of our lobby receiving a few artistic touches)

Intrigued? Check out some of our other stop-motion favourites:

DEADLINE featuring every office’s ‘can’t live without’ stationary: post-its. These folks were also clever enough to create a ‘Making Of‘ video

T-shirt Wars – 222 tshirts!!

Fascinated? Contact us and lets talk about how to make video contests work for your company, cause or brand.

Bashful Bladder:  Movember Foundation

Sponsor Me Spring: Halloween 09

Lively Pearls: The Gap

Run like a Canuck: Chip’s Not Dead Yet memorial mile

Best Decision I ever made: Cellular South

Having already received 1,379,047 views and counting, OK Go’s This Too Shall Pass is our Viral Video of the week.

Some stats on the viral sharing of this video:

• 1,379,047 views
• 1 duplicate video
• 1,141 blog posts
• 3,098 comments
• 4,636 tweets

This video is off to a good start, following the band’s video for “Here It Goes Again,” which won a Grammy Award for “Best Short-Form Music Video” in 2007.  You can check out all their amazing music videos on YouTube.

Check out this meme-licious list compiled by Greg Rutter (his second, btw).  This list is pure gold, listing all the clips that make watching hours of online video so, so worth it.

You’ll notice that individuals aren’t the only ones contributing viral videos to the internet, but brands are also taking flint to stone, igniting memes across the interweb in an attempt to gain notoriety amongst their advocates online. The growth of online video marketing can be seen particularly by the number of brands who have a YouTube channel. For example, fifty-nine percent of U.S. companies in the Fortune Global 100 have YouTube channels compared with 52% in Europe, 35% in Asia-Pacific and 33% in Latin America.

Our staff favourites from Rutter’s list include both user generated content as well as brand advertising. We want to know which ones are your favourite and if you have one that isn’t listed.

Staff favourites include:

06) Autotune The News
– @d1337
30) Otter’s Holding Hands
– @kateleg
52) Slap Chop Rap
– @quikness
Not included) Old Spice Commercial: The man your man could smell like
– @6oz

If you’d like to know which others are worth watching, or how memelabs can help your business with video marketing contact us at info@memelabs.com.

No other media company does more to provide an independent voice in today’s media marketplace, and now, PBS is hosting a video contest to give YOU a voice. With the “YOUR PBS Video Contest,” PBS wants to know what has been the most surprising thing you’ve found at PBS.org? Was it the breadth of web content on PBS.org or a conversation you struck up through PBS’s Twitter or Facebook areas? Have you been floored by what you can do and discover with PBS on iTunes or elsewhere on the Web?  Be clever, engaging and don’t shy away from being innovative or cheeky!

What are participants shooting for? The Grand Prize winner will receive a trip to Austin, TX to see insider-only previews of upcoming PBS programs and hear behind-the-scenes plans from PBS executives, among other exciting treats, and possibly have his or her video air on PBS! Five contest runners-up will receive a limited edition PBS-designed Flip camera and PBS Gift Package, while one participant will receive the People’s Choice award: a PBS prize pack valued at an estimated $750. Contest open to US residents only.

Check out the PBS video contest and watch the introductory video to see how PBS wants you to learn more, share more, and be more.

It began in 2007 when Curtis Jackson, the Queens-born rapper known to most as 50 Cent, took a major turn in his career by signing a deal with Vitamin Water. As record sales dropped, critics claimed that Jackson was veering away from mainstream rap.

In an attempt to amp up his public persona, the deal with Vitamin Water made the rapper more appealing to the masses.  Fiddy was seen in a new light, well new hair actually, (possibly NSFW, depending on your workplace’s policy on mild cursing and characters named “Pimpin’ Curly”), as the funny guy behind of the hilarious YouTube commercials.

Now Steve Nash has jumped on board the comedy train.  The stringy haired athlete to adds some ridiculous flavour to the newly released Vitamin Water commercial, “The most ridiculous man in the world,” which spoofs Dos Equis’s Most interesting man in the world commercials.

Fiddy and Steve for Vitamin Water – which public personality will this campaign absorb next?

Memelabs expanded to include photo contests. Our first, with The Block,  celebrated Vancouver’s Main Street neighbourhood. Cellular South followed, with a challenge to contestants to design their own netbook wallpaper.

2009 also saw the debut of memesuite, an agency toolkit with solutions for audio-visual delivery, contesting and client database management. Memesuite’s arsenal combines memelabs with memeserver, a robust professional video server, and minimeme, a turnkey contest solution with rapid deployment and client-friendly CMS.

We’ve had the privilege of working with some really amazing companies and organizations this year. While it’s hard to narrow them down, three contests stood out: The Gap’s Ultimate Happy Hour, Okanagan Spring’s Sponsor Me Spring, and Movember. We’re thrilled The Gap used memelabs to celebrate their 40th anniversary. Sponsor Me Spring’s provision of party supplies was an excellent means of brand engagement. And close to our hearts was our contest for Movember, a charity event that spreads awareness of male cancers under the belt — which challenged us to document moustache growth during November.

Thank you all for your sensational videos and hilarious comments this year.

]]> http://blog.memelabs.com/happy-holidays-from-memelabs-2/feed/ 3 http://blog.memelabs.com/dip-your-upper-lip-the-movember-tweetup/ http://blog.memelabs.com/dip-your-upper-lip-the-movember-tweetup/#comments Tue, 17 Nov 2009 18:22:10 +0000 kate http://blog.memelabs.com/?p=601 Mo’ bros & Momositas, it’s time to Dip Your Upper Lip.

Well, it’s halfway through the month and it’s time you showed off your progress in person! Join us at Dip Your Upper Lip and tell us about your man-scaping plans. Our wonderful friends at The Diamond (6 Powell Street at the corner of Powell & Carrall in Gastown) will conjure up cocktails and canapes from 5:00 pm to 7:00 pm on Thursday, November 19th.  Plenty of inspiration and official Mo’ swag will be circling. And Momositas, the men need your support. Come enjoy an extra frothy cocktail and dress that upper lip!

Not sure how to style your mo’? Event partner Dermalogica will be on hand to provide “shave-mapping” consultations, mini-treatments, and other goodies.

Memelabs has been enlisted by the Movember Foundation to help raise awareness for the cause by hosting the global Movember video contest, which you can read more about in the Vancouver Sun. It’s time to reinstate an under-appreciated facial accessory to its rightful position of glory. Accordingly, we’ll be floating around the room, cameras in hand, documenting your mo’ progress and mo’ stories.

RSVP HERE: Vancouver Tweet Up

We look forward to seeing you on the 19th. Don’t forget to share your Mo’ videos at http://memelabs.com/movember!

If there’s one time of year when it’s acceptable to sport a flavour-saver, it’s Movember. This year, memelabs is proud to announce its partnership with the organizing body behind Movember, in a joint effort to raise funds for men’s health issues by launching a Mo inspired video contest.

Just what is Movember? It’s an annual, month-long event centered around the growing of moustaches, to raise awareness and funds for male health concerns such as prostate and testicular cancers. Started by a group of young men in Australia in 1999, Movember has quickly snowballed into a worldwide moustache phenomenon.

We want to see your mo-inspired videos. Here are some ideas to get those cameras rolling:

Every moustache makes a difference, so grow a mo and save a bro :{)

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