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In 2006 Heineken released a short commercial video with Jenifer Aniston that was banned, yet still received over 2 million views online.  On March 25th of this year, a video was released portraying the all too familiar and awkward situation of being attracted to your boss’s daughter, although the video has not yet received significant views.

Heineken’s latest game show parody video was released on April 25th and in 4 days has earned this week’s pick as memelab’s viral video of the week.  Here are the stats:

519, 835 views
60 blog posts
955 tweets
17,767 facebook shares
164 comments

So you tell us, what is your favourite Heineken viral video?  Or, in your opinion, which beer company is doing the best online marketing these days?

This isn’t Muscle Milk’s first creative approach to an advertising video. The Sexy Pilgrim hit the scene in 2009 with a certain “Weird Al” feel that attracted 904,976 views.

Muscle Milk has had greater success with their recent video launched to coincide with College students’ spring break. The frightening accuracy and comedy depicted in this video, coupled with the number of views, has earned Muscle Milk’s “Spring Break it down” video the coveted position as our favourite viral video of the week.
Here are the stats:

Posted: March 12, 2010
1,127,814 views
2,379 facebook shares
293 comments
21 blog posts

http://www.springbreakitdown.com/

“The author of this post, Julien Emery, is a Certified Strength and Conditioning Specialist.   He does not work for Muscle Milk but has admitted to drinking it.  He prefers it much more than the lesser known badger milk”

Uploaded on April 07, 2010, memelabs favourite viral video of the week features Brett Domino and Steven Peavis performing a medley of Justin Timberlake hits (Sexyback, Like I Love You, and Lovestoned) using assorted miniature instruments and lap tray travel bags.  Just one of many listed on their  YouTube playlist, this remixed “geeky guy” version of JT’s music, together with a British accent and stellar instruments has quickly gone viral and earned this week’s staff pick.

Info on the video:
The music is performed on: Stylophone Beatbox, iPod Touch (using DigiDrummer Lite), Kazoo, Thumb Piano, Shaker, Stylophone, Cowbell, Recorder, Ukulele, Theremin, Spoons, and Roland AX-Synth.

Video Stats:
Total Views: 93,390
Comments: 314
Favorites: 1,922
Ratings: 1,584
Average Rating: 4.96

http://www.brettdomino.com

Need more remixes?!  Check out the fantastic Pomplamoose, an indy rock duo who create crafty remixes from their living room/kitchen studio.  Their videos have spread through the internet like wildfire. Previous hits such as MJ’s Beat It and September by Earth Wind and Fire have received over 1 million views. Their latest Lady Gaga remix has become their biggest hit to date with 2,337,416 views.

Any other suggestions? Let us know in the comments.

The meme team loves finding and sharing different variations of viral videos – from impressive viral video marketing campaigns to random dancing baby videos.  Last month we featured another impressive viral video from the band OK Go. The video had some very well planned production, and wasn’t the fist viral video produced by the band, so their existing fan base was waiting for their next hit.

But what about the videos the come from nowhere with no pre-existing followers? How do those videos gain the significant title  ‘Viral Video’. Before watching this week’s pick for viral video of the week, here are some stats:

Posted for 5 Months

819,146 Views
6,864 New Shares
147 blog posts
1,083 tweets
13,963 Facebook shares
3 duplicate videos
1,120 comments

The numbers say this is undoubtedly a viral video, but why? What is it about this video that makes us want to share it and watch it over and over again? In your opinion what makes a viral video? What is it about this week’s Viral Video of the Week that is so catchy? Is it just because its cute? Or is it the music that makes the video clip?

You tell us while we watch it again.

From the internet meme vault, “Leprechaun in Mobile, Alabama” is sure to be just the right kick-off to your St. Patties festivities.  A staff favourite,  @d1337 (as well as others in the @memelabs office) perform the impersonation very well.  In fact, “Where da gold at?” was our unofficial slogan during the Vancouver, Olympics.

Viral Video stats (from YouTube):
- 13,224,500 views
- 19,644 ratings
- Adding comments has been disabled for this video
- First referral from – youshouldhaveseenthis.com
- Uploaded by: botmib
- Date: March 17, 2006
- Description: Leprechaun in Crichton.

A monument to the viral nature of this video is the “I want the gold” remix, which can be seen here.

Check out this meme-licious list compiled by Greg Rutter (his second, btw).  This list is pure gold, listing all the clips that make watching hours of online video so, so worth it.

You’ll notice that individuals aren’t the only ones contributing viral videos to the internet, but brands are also taking flint to stone, igniting memes across the interweb in an attempt to gain notoriety amongst their advocates online. The growth of online video marketing can be seen particularly by the number of brands who have a YouTube channel. For example, fifty-nine percent of U.S. companies in the Fortune Global 100 have YouTube channels compared with 52% in Europe, 35% in Asia-Pacific and 33% in Latin America.

Our staff favourites from Rutter’s list include both user generated content as well as brand advertising. We want to know which ones are your favourite and if you have one that isn’t listed.

Staff favourites include:

06) Autotune The News
– @d1337
30) Otter’s Holding Hands
– @kateleg
52) Slap Chop Rap
– @quikness
Not included) Old Spice Commercial: The man your man could smell like
– @6oz

If you’d like to know which others are worth watching, or how memelabs can help your business with video marketing contact us at info@memelabs.com.

It began in 2007 when Curtis Jackson, the Queens-born rapper known to most as 50 Cent, took a major turn in his career by signing a deal with Vitamin Water. As record sales dropped, critics claimed that Jackson was veering away from mainstream rap.

In an attempt to amp up his public persona, the deal with Vitamin Water made the rapper more appealing to the masses.  Fiddy was seen in a new light, well new hair actually, (possibly NSFW, depending on your workplace’s policy on mild cursing and characters named “Pimpin’ Curly”), as the funny guy behind of the hilarious YouTube commercials.

Now Steve Nash has jumped on board the comedy train.  The stringy haired athlete to adds some ridiculous flavour to the newly released Vitamin Water commercial, “The most ridiculous man in the world,” which spoofs Dos Equis’s Most interesting man in the world commercials.

Fiddy and Steve for Vitamin Water – which public personality will this campaign absorb next?

There are few sleeping disorders as hilarious as narcolepsy. Spontaneous sleep can is instant situational comedy. Evidence: this narcoleptic dog. His owner needs to take him for a walk but ol’ puppy Rex keeps slipping into REM.