Memelabs Blog

Beer companies generally do a good job with their creative marketing efforts. Heineken is no exception.  If you happened to be in Vancouver over the 2010 games you would know that there was generally a 3-4 hour line up to get in to the coveted Heineken House that was hyped long before the games started.  Not only has Heineken created buzz around their branded events, they are no stranger to creating funny commercial videos that go viral.

In 2006 Heineken released a short commercial video with Jenifer Aniston that was banned, yet still received over 2 million views online.  On March 25th of this year, a video was released portraying the all too familiar and awkward situation of being attracted to your boss’s daughter, although the video has not yet received significant views.

Heineken’s latest game show parody video was released on April 25th and in 4 days has earned this week’s pick as memelab’s viral video of the week.  Here are the stats:

519, 835 views
60 blog posts
955 tweets
17,767 facebook shares
164 comments

So you tell us, what is your favourite Heineken viral video?  Or, in your opinion, which beer company is doing the best online marketing these days?